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How I Used Social Media to Help My Small Business


Social media management agency has completely changed the game for small businesses. If you’re looking to reach new customers and grow your business, social media might be the best tool at your disposal. The key is understanding how to use it—and using it well. In this article, I’ll share my own experience with social media as a small business owner. By following these steps, you can also make social media work for your business:

Make yourself really easy to find.

Now that you’ve got your social media strategy in place, it’s time to put it into action. To make yourself really easy to find, you’ll need to create a website and establish business pages on Facebook, Instagram, Twitter and LinkedIn. In addition to this, it wouldn’t hurt to set up a Google+ page as well (although most businesses seem to be ignoring this platform).

When people visit your site or view your Facebook page for the first time, they need some indication of who you are and what you do. For example: “Hi! I’m Sarah and I love coffee.” Or: “This is my coffee shop where we serve coffee made from beans grown by fair trade farmers.”

On each platform where your business has its own page (Facebook/Instagram/Twitter etc.), make sure that there is a link back up to the main site so people can find out more if they want too.

Post, post, post!

Post, post, post!

  • Post regularly (at least once a week). People will get used to your content and start checking back for new posts.
  • Post consistently (every day or every other day). If you don’t post regularly, people are going to forget about you.
  • Post relevant content (content that is related to your business or brand). If it doesn’t relate to what you do, why would anyone follow? Give them something worth following!
  • Post interesting and entertaining content that people want to read about–not just facts about your company. You can still talk about the boring stuff but make sure there’s something fun mixed in there too!

Create a hashtag.

Hashtags are a great way to get the word out about your business and build buzz. They’re also a great way to measure how much people like what you’re doing.

If you’ve used Twitter before, hashtags will be easy for you to understand. Hashtags are used as part of a tweet or post on social media platforms like Twitter and Instagram, as well as Facebook and other sites where users can post content. Hashtags make it easy for anyone who searches for them—or is interested in the topic being discussed—to find related content from across the platform or site quickly by clicking on them if they want more information about that topic or just want updates from one source (for example: #socialmedia).

Use influencers.

When you’re small, it can be hard to get the word out about your brand. And what’s more, when there are so many other brands clamoring for attention in your niche, it can feel like an uphill battle to get noticed. But social media is a great place to start if you’re interested in getting some exposure for your venture.

There are several ways that using social media can help boost sales and awareness of your business:

  • Use influencers. Influencers are people with large followings on social media who share products they love or recommend brands they believe in—and they have a lot of influence over others’ purchasing decisions! When choosing which influencers to work with, remember that these people should either have bought from you before or be relevant experts on topics related to your business (e.g., if you make soap bars).

Join a community.

  • Join a community. If you’re passionate about something, chances are there is a community out there that shares that passion with you. Find other people who share your interests and are trying to grow their businesses in the same way as you are. You can ask them for advice on how they started their businesses and what kind of marketing strategies have worked for them in the past. They may even be able to help you get more customers!

Host contests.

  • Contests are a great way to get people involved in your business.
  • They can be used as a way to get feedback from customers and also provide them with an opportunity to win prizes and rewards for their interaction with your brand or business.
  • You can use contests as a way to promote new products or services, give away free merchandise, or even just provide some entertainment value in exchange for social media shares.

Blog regularly.

Blogging is one of the most powerful ways you can use social media to grow your business. Regularly posting valuable content on your blog can generate leads, increase brand awareness, and help you build trust with new customers.

If you’re not blogging yet, here’s why it’s so important:

  • Blogging helps get your content in front of new people
  • It’s a great way to share expertise, increase trust and authority with your audience, and drive traffic back to your website

The best part? You don’t have to be an expert writer or even know how to code! There are plenty of platforms that make it easy for small businesses (like mine) to start blogging right away.”

Run ads on Facebook and Instagram.

Facebook and Instagram ads are great for reaching people who don’t follow you. You can target specific demographics, locations, interests, gender and more. If you want to attract women aged 35-44 who like fishing in Texas or men aged 25-34 who live in Los Angeles and like sports cars, Facebook will make sure they see your ad even if they’re not following you.

Facebook also allows you to create viral content by asking people to share it with their friends. It’s a great way to build brand awareness without spending much money on paid advertising. This method is called “organic” because posts don’t cost anything but are still seen by a lot of people (as long as those friends share).

Social media can help you grow your small business with just a few clicks and a little creativity.

Social media is a great way to reach new customers, build relationships with your existing ones, and grow your small business.

The best part? It’s affordable! Even if you’re on a tight budget and can’t afford any other marketing strategies, social media will help you get the word out about what you do—and how much it would mean for people to support your business by buying from it.


Sure, there are lots of ways to use social media for business. But by thinking through the options and applying some creativity, you can find the right platform for your brand. Then all that’s left is getting started! These tips will help your improve your brand promotion throught social media platforms.

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